
This article discusses how organizations can leverage eLearning to improve sales enablement programs and accelerate sales outcomes. It outlines strategies such as mobile learning, microlearning, gamification, branching simulations, LXPs, and personalized learning paths to improve sales productivity and customer engagement.
Introduction
Whether you are a novice L&D professional creating your first eLearning program or a seasoned professional refreshing an existing one, read on! In this article, I share tips and strategies for creating a roadmap to transform your eLearning programs.
Background
Legendary American professional baseball player Yogi Berra is famously quoted for saying, “If you don’t know where you are going, you’ll end up someplace else.”
And this saying holds true even for L&D professionals who wish to create new eLearning programs or revisit and transform previously created eLearning programs. If you don’t have a plan, your transformation efforts are likely to fail.
The most effective way to go about creating highly engaging fresh content, or reviving and rejuvenating existing courses, is to use a roadmap.
In this article, I’ll shed some light on how you can do just that. I share several tips and strategies on how to create your own eLearning roadmap.
You can produce personalized roadmaps by following a structured approach to eLearning program development.
I share my insights on the roadmap that will help you deliver your overall mandate of achieving learning, performance improvement, or behavioral change.
I list 6 focus areas that you must factor in your roadmap. For each of these, I share a set of tips and strategies.
The first step, on the roadmap to transforming your eLearning program, must focus on learning itself. Nothing else matters if your training solution doesn’t meet its desired learning objectives.
Learning transformation involves adopting an approach that helps transform your content by keeping learning alive, relevant, and impactful. The learning approach you choose will depend on your subject matter and the audience.
Tips and Strategies that will help you meet this mandate
NOTE: A crucial element at this stage is to identify the Evaluation Model that will be used to assess the effectiveness of training as well as its impact on both the learners and the business.
This would also need supporting resources (technology - LMS/LXP) to collate data as well as manpower to collect and analyze the data. Additionally,
Sometimes, there may be “learning gaps” between what eLearning courses/trainers teach and what learners absorb.
Even if there’s 100% assimilation, upon completion of the formal training, learners typically lose 80% of the knowledge they acquire within 30 days – unless there’s adequate revision and refresher training support provided. Make reinforcement a part of your overall eLearning roadmap.
Tips and Strategies that will help you meet this mandate
L&D professionals are probably familiar with the oft quoted adage - Practice makes perfect. However, the approach to offering practice opportunities will determine how successful learners are at acquiring new skills and upgrading existing ones.
Tips and Strategies that will help you meet this mandate
The best way to gauge the success of an eLearning program is to ensure the successful transference of knowledge, which is learned in training, to the workplace. A key milestone on any eLearning roadmap must therefore be to incorporate training application strategies.
Tips and Strategies that will help you meet this mandate
A great way to transform your eLearning program is to never use a “one and done” approach to delivering learning objectives. There’s always room to improve and refine learner skills over time. Any good training roadmap should therefore factor continuous proficiency improvement and skills enhancement.
Tips and Strategies that will help you meet this mandate
The ultimate test of learning is successful behavioral change demonstrated through better on the job performance. Such change, however, doesn’t always happen in scheduled timeslots. The opportunity to demonstrate newly acquired skills may present themselves at any time. Unfortunately, sometimes, learners may also forget previously learned behavior and are therefore unable to apply that knowledge through changed behavior.
To influence and encourage behavioral change, whenever and wherever it is required, L&D professionals must include appropriate Performance Support Tools (PSTs) as part of their learning roadmaps.
Tips and Strategies that will help you meet this mandate
One final word of advice though - view eLearning roadmaps as living structures. Because changes occur frequently, both on the job as well as in learning environments, the best way to transform learning experiences is by ensuring your roadmaps evolve with time.
I hope my article gives you the tips and strategies that you can use in your roadmap as you set out to create or transform your eLearning programs.
Meanwhile, if you have any specific queries, do contact me or leave a comment below.
Read More